Recruiting Mechanics starts with writing a good job ad, right now there are over 75,000 Mechanic jobs posted on Indeed and I can guarantee there are not enough mechanics to go around. Your ad needs to stand out, follow the below tips for your best chances to Hire Mechanics.
If you do everything below and still can’t find good mechanics to hire, then it is time to add a little more horsepower to your search, call Rockstar Mechanics at 1-833-762-5787 or check out www.rockstarmechanics.com to see how we can help.
The Job Title on your Ad is the most important thing to get right. It is not important what you call your position internally, what you need to do is advertise what mechanics are searching for. When you post a job ad it comes up based on keyword and keywords used in your title are more powerful than those used in the body of an ad.
For example I never post an ad with the Job Title Rockstar Mechanic, I am looking for Rockstars but that is not a real job title. There are a lot of companies that will try to get clever calling the role a Ninja Mechanic or Mechanic Jedi and while they are creative that will not help you find anyone because no mechanic hops on to indeed and types Jedi Mechanic into the search box.
When you title your job use the title that is most often used in your area. Take for example a Truck Mechanic job, if you use the title Truck Mechanic that may work well for you but only if that is what your local mechanics call themselves. I find that the preferred title varies by Country as well as State by State and Province by Province so while ‘Truck Mechanic’ may work great in some areas others may have more success with:
Also if your mechanic job has a really sexy aspect to it you may want to bring that up right in the title. If you bury it in the body of the ad then only those that open the ad will see it, you want a title that catches the eye and makes people click on it, examples of things to advertise in a title
Indeed has recently done some research stating that Job Ads with 700 – 2,000 characters get the most applications. If your ad is too short the ad doesn’t look real or serious. Over 2,000 Characters just looks daunting and you will get a lot of ‘Too Long, Didn’t Read.’
Don’t jam together one huge paragraph, again it looks too intimidating. Throw in some bullets to break down the job. Things you might want to use a bulleted list for are:
The ad’s job is to sell the job. You need to highlight the selling features of the job. Every job has a selling feature, some are a little less obvious than others but they all have one. Make sure you sell that aspect, examples of selling features to bring up in your ad:
Also list off the duties required of a position, before someone applies they want to know if this role is going to be all Preventative Maintenance and PDI’s or is there going to be in depth Engine and Transmission work required.
I hope these tips help, Job Ads are always the starting point when it comes to recruiting mechanics but they are rarely the most effective. If your Job Ads are not producing the results you need then give Rockstar Mechanics a call 1-833-762-5787, with our vast network of candidates we can find you the best mechanics who are not actively looking but are open to new opportunities.
We wrote the book on Hiring Mechanics, based on experience from 15 years of
recruiting technicians. Throughout this guide, I will walk you through what makes Rockstar successful. These tips prove valuable regardless of whatever kind of mechanic you are recruiting, we have used these strategies to hire Truck, Trailer, Heavy Equipment, Automotive, Motorcycle, Marine, Aviation, Small Engine and any other mechanic you can think of. Using the guide does not make recruiting easy but if gives you your best chance of success. Download your copy now.