Recruiting plumbers begins with crafting an effective job ad. Currently, there are over 75,000 plumber positions listed on Indeed, and there simply aren't enough plumbers to meet the demand. To make your ad stand out and increase your chances of attracting top talent, follow these tips:
If you’ve implemented these strategies and are still struggling to find qualified plumbers, it might be time to boost your search efforts. Contact Rockstar Plumbers at 1-833-937-3546 or visit rockstarrecruitinggroup.com/plumbers/ to discover how we can assist you.
Pick The Right Job Title
The job title in your ad is crucial for attracting the right candidates. It's less important what you call the position internally and more essential that you use terms plumbers are actively searching for. Job ads appear based on keywords, and keywords in your title are far more effective than those in the ad’s body.
For instance, using a title like "Rockstar Plumber" is not advisable. While you might be looking for exceptional talent, creative titles like "Ninja Plumber" or "Plumber Jedi" don't align with what job seekers actually search for. Plumbers won’t type "Jedi Plumber" into a job search engine.
Instead, use a job title that is commonly recognized in your area. For example, if "Residential Plumber" is a standard term in your region, then use that title. Remember, the preferred job title can vary by country, state, or province.
If your job has particularly attractive features, highlight them in the title rather than burying them in the body of the ad. A compelling title will catch attention and encourage more clicks. For instance, consider including appealing aspects of the role directly in the title, such as:
- Residential Plumber – Signing Bonus
- Commercial Plumber – Flexible Hours
- Sanitary Plumber – Great Benefits Package
- Construction Plumber – 4 Weeks Vacation!
Length Of Ad Is Important
Recent research from Indeed indicates that job ads with 700 to 2,000 characters receive the highest number of applications. Ads that are too brief may come across as insincere or lacking in detail, while those exceeding 2,000 characters can seem overwhelming and often lead to readers skipping them.
Use Bullets
Don’t cram everything into one big paragraph; it can be overwhelming. Instead, consider using a bulleted list to make the information more digestible. Some things that might benefit from a bulleted list include:
- Job Duties
- Compensation Details
- Perks of the Job
- Experience/Certification Required
Content – Body Of The Ad
The purpose of the ad is to promote the job effectively. Focus on highlighting its unique selling points. Every job has standout features, even if they’re not immediately obvious, so make sure to emphasize these aspects. Here are some examples of selling features you might want to include in your ad:
- Above Average Pay Rate
- Good Benefits
- Good Vacation Plan
- Growing Company with Career Growth Potential
- Longevity of a Company
- Family Owned Company (Can be seen as a plus or a negative depending on the applicant)
- Employee Assistance Programs
- Team Building Events
- Type of Equipment The Plumber will be Working On
- Working Conditions i.e. Brand New Well Equipped Shop
- Tool Allowance or Other Perks
- Overtime
Before applying, candidates would like to understand the nature of the role. Specifically, they want to know if the position primarily involves Preventative Maintenance and Pre-Delivery Inspections (PDI), or if it includes in-depth work. So be sure to provide a list of the duties required for this position.
Quick Tips
- Company Overview: Provide a brief, one-sentence summary of the company. Save the detailed company information for the interview.
- Requirements: List only essential qualifications. If certain skills or certifications (e.g., CDL) are preferable but not mandatory, mention them as “nice to have.”
- Application Process: Simplify the application process by using platforms like Indeed. A quick, easy application process increases the likelihood of more candidates applying.
- Inclusivity: Ensure your ad is free from any discriminatory language. Use neutral terms to avoid unintentional bias. For example, instead of “a couple of guys,” use “a few people” or “candidates.”
I hope these tips help, Job Ads are always the starting point when it comes to recruiting plumbers but they are rarely the most effective. If your Job Ads are not producing the results you need then give Rockstar Plumbers a call at 1-833-937-3546, with our vast network of candidates we can find you the best plumbers who are not actively looking but are open to new opportunities.
