Recruiting plumbers begins with crafting an effective job ad. Currently, there are over 75,000 plumber positions listed on Indeed, and there simply aren't enough plumbers to meet the demand. To make your ad stand out and increase your chances of attracting top talent, follow these tips:
If you’ve implemented these strategies and are still struggling to find qualified plumbers, it might be time to boost your search efforts. Contact Rockstar Plumbers at 1-833-937-3546 or visit rockstarrecruitinggroup.com/plumbers/ to discover how we can assist you.
The job title in your ad is crucial for attracting the right candidates. It's less important what you call the position internally and more essential that you use terms plumbers are actively searching for. Job ads appear based on keywords, and keywords in your title are far more effective than those in the ad’s body.
For instance, using a title like "Rockstar Plumber" is not advisable. While you might be looking for exceptional talent, creative titles like "Ninja Plumber" or "Plumber Jedi" don't align with what job seekers actually search for. Plumbers won’t type "Jedi Plumber" into a job search engine.
Instead, use a job title that is commonly recognized in your area. For example, if "Residential Plumber" is a standard term in your region, then use that title. Remember, the preferred job title can vary by country, state, or province.
If your job has particularly attractive features, highlight them in the title rather than burying them in the body of the ad. A compelling title will catch attention and encourage more clicks. For instance, consider including appealing aspects of the role directly in the title, such as:
Recent research from Indeed indicates that job ads with 700 to 2,000 characters receive the highest number of applications. Ads that are too brief may come across as insincere or lacking in detail, while those exceeding 2,000 characters can seem overwhelming and often lead to readers skipping them.
Don’t cram everything into one big paragraph; it can be overwhelming. Instead, consider using a bulleted list to make the information more digestible. Some things that might benefit from a bulleted list include:
The purpose of the ad is to promote the job effectively. Focus on highlighting its unique selling points. Every job has standout features, even if they’re not immediately obvious, so make sure to emphasize these aspects. Here are some examples of selling features you might want to include in your ad:
Before applying, candidates would like to understand the nature of the role. Specifically, they want to know if the position primarily involves Preventative Maintenance and Pre-Delivery Inspections (PDI), or if it includes in-depth work. So be sure to provide a list of the duties required for this position.
I hope these tips help, Job Ads are always the starting point when it comes to recruiting plumbers but they are rarely the most effective. If your Job Ads are not producing the results you need then give Rockstar Plumbers a call at 1-833-937-3546, with our vast network of candidates we can find you the best plumbers who are not actively looking but are open to new opportunities.